We've finished up Day 3, focusing on What Every Video Should Have.

And the takeaways are below:

Before creating your video, identify what you want your audience to feel, think, or do. The 3 E’s of possible videos - Educational, Emotional, or Entertaining.

What each should have:

Open With A Hook (you have 3-5 seconds to grab your audience)

Identify The Problem (that your audience might have)

Introduce You (keep this short and sweet)

What Is Possible For Your Audience ( i.e. “Imagine feeling….”)

What Is the Solution (this could be a tip to help with their problem)

Call To Action (what do you want your audience to do - this could be signup for a newsletter, join program etc.)

Day 3 - challenge: With the structure of “what every video should have” - create a video hitting each one of those points. Aim for less than 90 seconds.